JC Bot Jacobsen | Carlsberg


Client: Carlsberg
Agency: CHE Proximity
Role: Technical Director (Product and Comms)

To celebrate 170 years of Carlsberg and stay true to the brand platform ‘Probably the best beer in the world’, we created our very own pub quiz, ’Probably the most winnable quiz in the world’. The quiz provided free beers to all who entered and it was also our opportunity to resurrect and salute Carlsberg’s founder, JC Jacobson. Skål!

Built in Python this bespoke app integrated with Facebook and incorporated a series of redemption mechanics for prize fulfilment.

JC Bot Jacobsen in B&T
JC Bot Jacobsen in Brew News

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